P&G joins Loop for full circle
product offerings and recycling
The Procter & Gamble Co. (P&G) has unveiled reusable, refillable
packaging on some of its products to lessen single-use
packaging and disposable waste. Additionally, later this year, 11
of P&G’s brands, including Pantene, Febreze, Tide, Cascade and
Oral-B will partner with Loop, a circular e-commerce
platform developed by TerraCycle to “collect
and recycle” and provide circular solutions. Trial
cities will include New York City and Paris.
Loop will offer the option of collecting used
products from consumers’ doorsteps for recycling
or reuse after the consumer signs up online and
receives a tote to collect finished products. The
partnership with Loop advances P&G’s Ambition
2030 sustainability goals and the company’s ongoing
commitment to turning sustainable intentions
into positive everyday actions.
New packaging was recently launched. For
instance, Ariel and Febreze offer durable, refillable
packaging that is also available in stores, and
is testing a new direct-to-consumer refill and reuse
model. Febreze was already part of the TerraCycle recycling program
that has recycled more than one million pieces of Febreze
packaging.
Pantene has a lightweight, durable aluminum bottle for its
shampoo and conditioner. Tide’s new durable bottle is made
from stainless steel with a simple twist-cap and easy-pour spout.
Cascade’s ActionPacs enable consumers
March 2019 Spray 35
to skip the prewash setting of the
dishwasher. Crest’s new Crest Platinum
mouthwash will be provided in a refillable
glass bottle. Oral-B is testing circular solutions
for both its electric rechargeable and
manual toothbrushes. Gillette and Venus
will provide premium travel packs and
razor handles for the consumer to keep.
The blades from these grooming products
will be collected by consumers for further
recycling by TerraCycle.
“We’re proud to partner with TerraCycle
as the first consumer packaged goods
company to be part of this transformative
program, which is just one of the many
ways we are delivering on our Ambition
2030 goals to accelerate sustainable innovation and drive circular
solutions,” said Virginie Helias, P&G’s VP & Chief Sustainability
Officer. Spray