When Whimsy Pastel colors, shimmery rainbows, iridescent hues, pearly
purples, opalescent pinks…the unicorn trend shows no sign
of slowing down. The current nostalgia trip—harkening back
to the time when the Smurfs, Care Bears, My Little Pony, collectable
Troll dolls and the artwork of Lisa Frank ruled the Earth—is
fuelling a multi-million dollar industry of personal care items for
skin, hair and nails.
It’s not just personal care—unicorn tattoos are all the rage, as
are limited edition Unicorn Frappucinos at Starbucks. There is no
end in sight to the sparkly unicorn T-shirts, posters, horned headbands,
bomber jackets, jeans, tutus, toast, bagels and sushi rolls
(to go with your Unicorn Frappucino), playtime slime, sneakers,
iPhone cases and pool floats.
Of course, it’s not just unicorns carrying us all off to a simpler,
happier place—there are also fairies, gnomes and mermaids to
show us that bath time fun time is not just for kids.
HALLU to you, too
HALLU, a new bath and body line from The Village Co., offers
“a mythical place in time where escapism is reality” with its four
collections —Unicorn, Mermaid, Fairy and Gnome—each with its
own unique fragrance and personality.
New to Walmart, the fantasy-inspired HALLU collections feature
five products, including aerosol body lotions, body mists, bath
bombs, body scrubs and scrub & body butter bars.
The lotions are available in aerosol spray foam to provide quick,
easy and even coverage, while the body mists come in customdesigned
bottles, offering fun statement pieces for the vanity.
The bath bombs spin, releasing swirls of color that reinforce the
feeling each collection embodies, whether it be Unicorn, Mermaid
or Fairy. For Gnomes, that bath bomb comes with a surprise
inside—a pumice stone for removing callused skin.
From a dry scrub infused with coffee to individual sugar scrub
cubes, the scrub collections offer a variety of options for the bath
or shower to exfoliate while also moisturizing skin.
The scrub & body butter bars exfoliate and provide a double
dose of moisture with shea and cocoa butters, leaving skin fresh
and radiant. The bars are artisan poured, contain 95% naturallyderived
ingredients.
“Until now, high-quality bath and body products that look and
perform like our HALLU line have been found only in specialty
stores at premium prices,” said Michelle Hanson, Director of Marketing
at The Village Co., parent company for the HALLU brand.
“We wanted to make these unique personal care experiences
more attainable and affordable so everyone has the opportunity to
indulge and escape into this magical world.”
#HalluUnicorn: Prance with Us
Run free with the five-piece purifying HALLU Unicorn bath and
body collection. Highlighting playful, rainbow-inspired colors,
the Unicorn Beach scent features juicy notes of
mango, peach, raspberry and tangerine that are
balanced by jasmine blossoms and yellow freesia
with undertones of precious woods and tranquil
vanilla.
Rich in Vitamin E for glowing, beautiful
skin, the Foam Lotion is a mousse body lotion
with a cloud-like texture that spreads evenly for
maximum moisture. The cap/actuator/valve are
assembled together by Precision; the can is from
Exal.
Packaged in a unicorn horned-shaped bottle,
the Unicorn Beach Body Mist contains a dusting
of silver mica that can be used on body, hair
and clothing.
#HalluMermaid: Swim with Us
The HALLU Mermaid bath and body collection has a Sea Salt
Citrus scent, which offers refreshing notes of bright citrus bathed
in a salty sea mixed with peony, amber woods and sensual musk.
The Mermaid Sea Spray Lotion applies quickly and evenly for
maximum hydration and contains sea kelp for radiant, glowing
skin. The valve and actuator are from Aptar and
the can is from Exal. The rich, oceanic blue Sea
Salt Citrus Body Mist comes packaged in a mermaid
tail-shaped bottle.
#HalluFairy: Fly with Us
The Vitamin-E infused HALLU Fairy bath and
body collection has an Island Hibiscus fragrance
infused with a floral scent that mingles in a
garden of hibiscus, water lily, jasmine and rose
26 Spray July 2018
Spray products catch up to the unicorn trend…