Great hair day
Enhanced conditioners, updated stylers, color
sprays and natural ingredients lead the way…
Ava Caridad, Editorial Director
According to market research firm Euromonitor International, the
hair care market in the U.S. saw sales of $12.66 billion in 2017,
with $ 75.1 billion in sales globally. Despite the drive towards
personalization and premiumization, the hair care category continued
to be mainly populated by mass brands that are perceived
as offering better value for money. However, premium brands are gradually
gaining ground, especially among those seeking more natural products.
A host of technological, environmental and economic changes are driving
demand for more naturally-derived ingredients within hair care. According to
Euromonitor, increasingly knowledgeable consumers are looking into the formulations
of hair care products and are opting for natural ingredients that they
July 2018 SPRAY 15
consider more desirable.
Stylers go the distance
According to the Household & Commercial Products Association (HCPA), more than
282 million aerosol hair sprays were filled in the U.S. in 2017, as well as almost 68.2
million aerosol mousse products, proving that styling products are still as popular as
ever.
That’s why Suave Professionals launched a new line of stylers under its Natural collection.
Natural Hold Micro Mist Hairspray lasts for up to 48 hours and immediately
feels dry to the touch without leaving a sticky residue. Reducing the need to overuse,
the product allows flexible, natural movement.
Suave Natural Smooth Micro Mist Hairspray in a compressed spray goes on lightly
and controls frizz for up to 48 hours, immediately feeling dry to the touch. It provides
40% more sprays than Suave’s 8.5oz. can, according to the company, has no sticky
residue and provides natural-looking hold.
Suave Natural Hold Pump Hairspray is infused with 100% natural bamboo for flexible
movement all day long. It makes for touchable hair, without any stiffness or crunch.
It features a gentle mist with
light fragrance. It is topped
with the Euromist pump from
Aptar.
Suave Natural Volume
Mousse is infused with 100%
natural olive oil to provide a
gentle fragrance and protection
from the most humid
days. It lifts from the hair’s
roots to provide volume and
a free-flowing, natural style.
Aptar supplies the VX valve
with Aspire actuator.
Suave Natural Refresh
Dry Shampoo is infused with
100% natural argan oil to