January 2018 Spray 37
“As part of the new brand positioning, HCPA will shift away from an
organization-centric voice to a member-centric voice that is representative
of who we serve. The association is an extension of its membership
and we are all working towards the same goal.”
–
Beth Ludwick, CSPA VP, Communications & Marketing
2018 HCPA Board
Board Officers:
• Chairman, David Campbell, VP, Regulatory & Government Affairs, RB
• Vice Chairman, Pamela Lam, VP, R&D, Home & Laundry Care, Henkel
Consumer Goods Inc.
• Second Vice Chairman, Terrence (Jerry) Porter, VP, Global R&D, P&G
• Immediate Past Chairman, Bill Auriemma, President & CEO,
Diversified CPC International, Inc.
New Board Members:
• Laura Coelho, VP, Home Care Business, Symrise, Inc.
• Rick Hanson, Managing Director, Croda, Inc.
• Cheri Kedrowski, Executive Director, Compliance & Regulatory,
3M Co.
• Carleen Kreider, President, Global Market Development, Aptar
Beauty & Home
Re-elected Board Members:
• Mike Freeman, Chief Strategy Officer, WD-40 Co.
• Steve Goldberg, VP & Deputy General Counsel, Regulatory
& Government Affairs, BASF Corp.
• Steve Gullickson, President, MGK
• Rebecca Korwin, Ph.D., VP, R&D, State
more modern brand that better reflected who we served and that
also aligned with the vision of the organization’s new strategic
plan,” said Steve Caldeira, CSPA President & CEO. “In 2018,
the association will embark on an ambitious media campaign that
will highlight the name, tagline and logo change of the organization
to more effectively increase awareness and understanding of
the significant economic role our members play within the U.S.
economy.
“The rebrand will be supported with a fully integrated creative
campaign touching every aspect of the organization,” said Beth
Ludwick, CSPA VP, Communications & Marketing.
“As part of the new brand positioning, HCPA will shift away
from an organization-centric voice to a member-centric voice that
is representative of who we serve. The association is an extension
of its membership and we are all working towards the same goal—
to better serve consumers and workers.
“Our new tag line—‘Innovative Products for Home. Work.
Life.’—will build on the concept that for daily life and for life’s
memorable moments, household and commercial products are
with consumers and workers every step of the way,” said Ludwick.
“As the association for this dynamic industry, HCPA is also with
its members every step of the way.” Spray