CSPA rebrands to:
Household & Commercial Products Association
Organization gets new name, logo, tagline and image…
The Consumer Specialty
Products Association (CSPA)
officially announced that in
early 2018, it will change its name
to the Household & Commercial
Products Association (HCPA).
The change is the result of a nearly
year-long process that was based on
the findings of comprehensive research, multiple focus groups and
key stakeholder input.
The research and focus groups validated that the organization
suffered from a lack of brand identity, as the CSPA name was very
confusing to virtually all of the organization’s key constituencies,
said CSPA. No one outside of the immediate
membership and the U.S. Environmental
Protection Agency (EPA) were remotely
familiar with the CSPA brand, or even
understood what the name meant, who
it represented or what its most important
issues were, noted the organization, who
believes the new Household & Commercial
Products Association name will allow for greater transparency
when communicating with the industry and advocating on behalf
of its membership.
“With continued growth on the horizon for the specialty
chemicals industry, the timing was right for CSPA to look at a
“In 2018, the association will embark on an ambitious media campaign that
will highlight the name, tagline and logo change of the organization
to more effectively increase awareness and understanding of the
significant economic role our members play within the U.S. economy.”
–Steve Caldeira, CSPA President & CEO
36 Spray January 2018