January 2018 Spray 31
the concept of futurology. Questioning the status quo, challenging
our preconceptions and dreaming big, futurology is about looking at
trends across every spectrum, especially those beyond your category
horizon, and seeing how they could impact you.
Session Moderator: Hervé Bouix - Estée Lauder
Delphine Horvath - Fashion Institute of Technology
Helga Hertsig-Lavocah - Hint Futurology
Marielle Belin - La Marque & la Manière
11:00 – 11:30
The consumer vision of packaging (Consumer trends)
A look at the latest packaging personal care. Learn how to anticipate
and respond to key consumer-led shifts, manufacturing innovations
and material developments that will shape the market. Inspirational
design directions and cues for developing more compelling products
across skincare, cosmetics, haircare and beyond, will be highlighted.
Philippe Devismes - Packaging Design Expert and Diadem
Managing Director
11:40 – 1:00 – Panel Discussion
Re-inventing the relationship with consumers by imagining new
scenarios at the point of sale
The glass of the shop windows disappears, the products become
accessible, and retail spaces turn into realms of interactive experience.
How to customize and connect a display case to allow consumers
to get information about the instructions for use, product ranges, or
product news.
Tanguy Chen Laurent - Creative Capital
Noémie Rognon - Pozzo di Borgo Styling SA
Xavier Dietlin - Dietlin Artisans
2:00 – 3:15
The collaboration of brands and suppliers
Purchasing, R&D, product development and technical packaging
teams are constantly collaborating with their suppliers to develop
innovative products: co-development, open innovation, open
development.
This policy enables them to control the traceability of raw materials
and packaging components used for finished products, and to
ensure secure and steady supply chains, as well as compliance with
international labour standards and respect for human rights.
Sessions Moderator: Pascale Marciniak-Davoult - Chanel
Matt Hornby - Foilco
Antonio Scotti - TAPEMATIC S.p.A.
Steve Paschky - Saralon
Workshop presentation - ESEPAC and ESP schools
Students from the packaging and perfume schools will report on
their collaboration to fulfill a Chanel marketing brief pertaining to
perfume.
Innovation funding and CSR – how to save money with
innovative ideas
3:30 – 6:30 – Panel Discussion
If you want to make a company sustainable, you need to review all
its facets with an innovative vision through the lens of CSR. These
innovations must be sustainable and accountable and include all the
internal and external dimensions of the company.
This innovative vision must be fully integrated in the company's
strategy and be led by the most senior executive.
Pierre Meurice - INNOV. Conseil
Jean-Yves Pelicier - INOVAFI
Marie Roulleaux Dugage - Institut National de la Propriété Industrielle
9:30 – 10:45
Sustainability and digital technologies – are digital technologies
the way forward to become a more sustainable
business?
Every day, we send emails, we surf the web, we archive videos, photos
or music in the Cloud. We often feel that the whole process is
immaterial and almost free, but it is not. Computer, ADSL boxes,
routers, cables, servers, storage units, telecommunication equipment:
the equipment needed is real, just like the consumption of energy and
non-renewable resources to make and operate them.
Session Moderator: Vincent Gallon - PremiumBeautyNews.com
Julien Barreau - Lush
Maryelle Allemand - Rise Emerging Culture
11:00 – 12:00
The challenges of packaging in eCommerce
Does packaging design have an impact on business?
In an evolving retail marketplace, companies will need to consider
a lifecycle approach to designing products and packaging to meet
varying requirements of online and offline retailers, growing
customer preferences and a changing regulatory landscape. Both
online retailers and producers will need to work together amidst this
changing landscape and take a closer look at their products, packaging
materials, processes, logistics and end of life management to drive
material efficiencies and reduced greenhouse gas emissions.
Session Moderator: Michel Fontaine - Conseil National de
l’Emballage
Stéphanie Havard - Procos GmbH
Jean-Marc Megnin - Shoppermind (Groupe Altavia)
Carine Guerbet - Neopost Shipping
Jean-Philippe Homehr - DS Smith
3:30 – 6:30
Is design a tool for making packaging more innovative?
Demands placed on multi-action products on the market run high
and packaging must reflect their multi-functional character in a clear,
accurate manner. Product packaging design should be such that the
consumer gets the message immediately.
Session Moderators:
Olivier de Lataulade & Pierre Ducastin - L’Oréal
Pascale Gauthier - Faculté de Pharmacie de Clermont-FerrandLaurent
Hainaut - Force Majeure + OrbDidier Cosson - Didier Cosson
Design
Thursday, 1 February
At the same time as the conferences,
suppliers will stage their show and give
you a preview of their latest innovations,
new products or most recent launches, in
a new conference area at the heart of the
exhibition, the Innovation & Technology
Theatre (ITT). Take a look at the suppliers who will be
speaking at ITT:
• Scheufelen
• Esko
• Alternative Packaging Solutions
• Pochet Group
• CS Smart Connect
• Bormioli Luigi
• DSColor
• API Group
• Metsä Board
• Verescence