Sixty-six percent of American shoppers said they enjoy cooking, while 77% say
they try to prepare food at home as often as they can, specifically citing the
enjoyment and money saving benefits of at-home cooking.
Infusing flavor…
Sprays aren’t just for non-stick
anymore, but used increasingly
to accurately impart the right
amount of flavor to food and
beverages. On the savory side,
Simply Beyond Complete Herb
Garden Seven Assorted Spray-
On Herbs from Red Oak Foods
contain only two ingredients:
pure, concentrated herb essential
oil mixed with organic canola oil
as a base. With no air contact
because of its bag-on-valve (BOV)
packaging, Simply Beyond offers
a year-round, shelf-stable source
of fresh herb flavors, which include
Garlic, Basil, Cilantro, Rosemary, Oregano, Thyme and
Lemongrass. The company describes the flavors as “pungent,
earthy, fragrant, woodsy, spicy, floral and citrusy,” but without
Organic food catching on in Asia
16 Spray January 2018
production methods and rising disposable
incomes are fuelling demand for
organic and sustainable foods.
Concerns about food safety and quality
appear to be the main motive for
consumer purchases in Asia. The Chinese
market has expanded significantly in the
last decade partly because of the high
incidence of food scares, such as rotten
meat, sewage oil and contaminated
beef and pork. Dairy products and infant
formula adulterated with melamine, an
industrial chemical, have had the most
impact. China now has the largest market
for organic infant formula products in the
world, worth about $200 million.
The Indian market is also showing
accelerated growth. Like China, a burgeoning
middle-class is willing to pay a
premium for organic foods perceived to
be healthier and safer than conventional
foods. The announcement by the Indian
government in 2017 of a common organic
logo and domestic regulation is ex-
Asia is showing some of the highest
growth in the global organic
food market. New research by Ecovia
Intelligence (formerly Organic Monitor)
shows that some Asian country markets
are reporting double-digit growth
rates, with regional sales poised to
reach $10 billion in the coming years.
Two of the fastest growing markets
for organic products are in China and
India. Growing awareness of organic
the textures found in whole
herbs, so at-home cooks can
focus on clean, pure flavor. As
the herb extracts are flavorpacked,
consumers can start
with just a little, and add more
later for extra intensity. The
sprays are suitable for grilled
meats, seafood, vegetables,
pizza, French fries, sauces,
stews, salads (as part of the
dressing) and popcorn.
On the sweet side, Jordan’s
Skinny Gourmet Syrups
Barista Style Whipped Foam
Topping add a burst of rich,
smooth flavor to the top of favorite coffees, hot chocolates, cappuccinos,
espressos or frappes. With zero calories or sugar, the
product pumps a whipped foam topping to create a barista-style
pected to boost consumer confidence
in organic products. India already has
the highest number of organic producers
in the world (585,000). In 2016, a
major milestone was reached when
Sikkim became the first 100% organic
state in Asia.
North America, the region with the
premier organic products market, has
seen many dedicated organic and
natural food companies “swallowed
up” by large enterprises. Whole Foods
Market was bought by Amazon for
$13.7 billion in 2017. Prior to that,
the multinational Danone acquired
Whitewave Foods for a similar fee. In a
bid to become one of the most sustainable
companies in the world, Unilever
purchased Pukka Herbs (UK) and Mãe
Terra (Brazil). With the regional organic
products market poised to show high
growth, Asian companies could be hot
pickings for investors and large food
companies, said Ecovia Intelligence.