well as their desire for increased transparency around
what is in their food,” said Ciare James, Senior Brand
Manager, Reddi-wip.
Originally delivered door-to-door by milkmen,
Reddi-wip stated it has always used cream as its primary
ingredient. Today, Reddi-wip is made locally in the
Midwest and goes from “farm to can” in just five days,
according to the company. Berry Plastics supplies the
cap for the product.
New Cool Whip Whipped Topping in a spray from
Kraft is now made with real cream. Variations include
Regular, Extra Creamy and Light.
The products come in 7oz. cans from
DS Containers, sporting a valve from
Clayton Corp.
Gay Lea Foods Cooperative Ltd.
added the new Gay Lea Coconut
Whipped Cream to its line of
whipped cream. Made from pure coconut
cream, the product is lactose-, dairy-, gluten-
and cholesterol-free and has a long shelf life.
The can is from DS Containers
and the valve is from Clayton
Corp.
Easy Cheese from Nabisco
also has a new formula. There
is no need to refrigerate the
aerosol cheese, which comes in
four flavors: American, Cheddar,
Cheddar ‘n Bacon and Sharp Cheddar. The can is
manufactured by EXAL.
For an old fashioned nosh, New & Improved
Bacon De-Lish Cheese Spread from
Wisconsin-based Old Fashioned
Cheese is an 8oz. pasteurized cheese
snack made with real cheddar cheese.
The product sports a valve from
Clayton Corp.
Some like it hot…
According to the CSPA, the U.S.
produced more than 219 million Pan Sprays in
2016 (214.6 million in steel and 4.8 million in
aluminum). Canola oil remains a favorite spray,
but other oils—olive, coconut, avocado, grapeseed—
are being seen more frequently on shelves in an
aerosol format.
Pompeian Cooking Sprays are non-stick
cooking sprays that enlighten the taste buds with
well-balanced flavor profiles, ranging from nutty
According to BrandSpark International’s 2017 American
Shopper Study, which is based on more than 10,000
consumer responses, 74% of shoppers like trying new
products. Sixty-three percent said they will pay a little
more for a new product that appears to be better than what was
previously available.
Product innovation is as important as ever to capture shopper’s
attention, indicated BrandSpark, as 45% of consumers surveyed
said they are less brand-loyal than they were a few years previously.
Sixty-six percent of American shoppers said they enjoy cooking,
while 77% say they try to prepare food at home as often as
they can, specifically citing the enjoyment and money saving
benefits of at-home cooking.
These numbers are backed up by the data supporting aerosol
food fillings. According to the Consumer Specialty Products
Association (CSPA), there were 576,152,068 aerosol food
products filled in the U.S. in 2016, a 5.8% increase over 2015
(with 544,567,136 filled). Almost 376 million of these were filled
in steel and more than 36.7 million in aluminum, for a total of
almost 412.66 million containers produced in
2016.
New recipes for old favorites…
The first items consumers think of when
“aerosol foods” are mentioned are “spray
cheese” and “whipped cream.” These midcentury
favorites are as popular as ever and
many have been reformulated for contemporary
consumers who have different dietary
preferences than the previous generation.
Reddi-wip from Conagra Brands announced
its new recipe, featuring Grade A
cream from cows not treated with artificial
growth hormone (rBST) and natural flavors,
including vanilla.
“We pride ourselves on listening to our
consumers, and our most recent changes
reflect their evolving ingredient preferences, as
14 Spray January 2018
Diverse oils, herbs and spices join perennial A
Edible Aerosols