ACE 2.0 areas of Poison Prevention and Product Stewardship. The Product Stewardship program will highlight ACE’s new mission of “educating consumers on the correct use, storage and disposal of household and institutional products” through a home safety campaign that encourages adult consumers to read the label and become stewards themselves as they correctly and appropriately use, store and dispose of products in their homes. The first phase of ACE 2.0 is a rebranding initiative with a fresh new look that better relays to consumers the messaging ACE promotes. A new logo and revamped website, www. ConsumerEd.org, has brought all of ACE’s programs together into a central hub where consumers can learn, get help or teach others. The new streamlined website and logo, launched in November 2015, has already boosted engagement and use of ACE resources. The second phase of ACE 2.0 is an expansion of program reach and effectiveness that focuses on getting information and resources out to more consumers. Through new partnerships and projects, ACE reached over 20 million consumers in 2015 with product safety and healthy hygiene messaging. Through these new initiatives, ACE saw a 1000% increase in reach over 2014, and we look forward to this continued growth in 2016 with new campaigns. One of those is the Home Safety project which will help consumers understand the importance of reading the label for use and disposal directions. One of ACE’s most successful 2015 projects was the “September Back to School Health & Safety Campaign” in partnership with OK!TV. The campaign featured ten inhalant abuse prevention Public Service Announcements aired nationally to over 17 million viewers. ACE also hosted a Back to School Loft Party where Bravo TV celebrity mom, Countess LuAnn de Lesseps, interacted with bloggers and journalists to help On March 18, 2013 the Doherty family’s life changed forever. Aria Doherty, 14 years old, died after inhaling contents of a can of computer dusting spray. Aria’s younger sister, Ember, was the one that found Aria passed out on the floor of her bedroom. By the time paramedics arrived, it was too late. Two weeks after Aria’s death, the Dohertys reached out to the Alliance for Consumer Education (ACE). They were hurting, confused, angry, but most of all, lost. They had many questions about inhalant abuse and how a 14-year-old would know how to abuse products. They felt embarrassed that they were so unaware of the risks. For ACE, it’s a story we hear too often—parents, siblings and friends calling or writing to share their story of losing a loved one. The stories may vary slightly by product abused, age or location, however, there is an underlying message in each one of them—they want to help spread awareness before it’s too late for another family. ACE has been a consistent resource to families in need since its inception in 2000. During the past 15 years, ACE has helped millions of families, consumers and communities spread awareness and education to help prevent product misuse and abuse. We looked back at the successes of its past 15 years and are building upon them to expand our reach and impact to consumers moving forward. Expanding & improving The result is the launch of ACE 2.0, a new strategic plan that will move the organization forward and expand upon its already developed Inhalant Abuse Prevention and Disease Prevention Programs, while developing two new program 24 Spray January 2016 Alliance for Consumer Education Celebrates 15 Years Sara Stickler Executive Director Alliance for Consumer Education The new ACE logo comes in two different versions, one with a tagline (above) and one without. Back to School Loft Party (left to right): Mark Isom (OK!TV), Brandon Karkovice (ACE), Sara Stickler (ACE), Countess LuAnn de Lesseps (Bravo star of Real Housewives of New York City), Michelle Johnson (SCJ) and Sonia Isabelle
Spray January 2016
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