Spray Technology & Marketing Commentary Ava Caridad, Editorial Director Confessions of a tea snob I’m a tea snob. I don’t care who knows it. I’m proud of it. You can judge me if you like, because I’m certainly judging you when you put a tea bag in a plastic mug and then nuke it up in the microwave. I own a samovar. I have Russian tea cups for drinking Russian tea (similar to the ones you see in the 1965 film version of Dr. Zhivago). I can tell if a tea has been grown in Kenya or not, just by tasting it. I believe tea pots should only be of a certain thickness. I recently had a word with my hostess at a baby shower because, not only was there no tea offered when the coffee urns rolled out, there was no boiling water in which to steep the tea I always carry in my purse. Her suggestion to put a tea bag in a styrofoam cup into the microwave died on the vine by the look on my face. And speaking of coffee urns, did I ever tell you about the time I had lunch at the Waldorf Astoria, the Waldorf Astoria, for Pete’s sake, a place that should know better, and the hot water for tea was contained in an unwashed urn that had plainly been housing coffee the day before? Yuck. Believe me, I let the coat-check attendant, whose name incidentally was “Yoda,” hear all about that one. I could go on and on. I could write a book about my second class, tea-drinking status and my condescension toward those who just don’t get it. However, what I really want to write about was my excitement late last year when I learned there was now an aerosol tea! I never dreamed there would ever be such a thing, especially after my dreams of a Worcestershire sauce in a spray never came to pass. Our cover story on page 14 features The Best of the Leaf, a black tea or green tea concentrate that utilizes bag-on-valve technology; one just squirts a quarter of an ounce of the concentrate into a glass of ice water or a cup of hot water for an instant tea break. You probably think a snob like me would scoff at this product, but you would be wrong. I couldn’t wait to try it. At first, out on the road, using hot tap water in a too-thick mug, the tea tasted off. However, when I got it home and prepared it properly, it wasn’t bad at all. I use it at work when I run out of fresh-brewed iced tea. A little lemon, a little sweetener, a lot of ice…and it really does the job. Thumbs up to BOV Solutions for taking the chance on a product that some might deem “unsprayable.” Oh, and there is also a matching spray coffee product in the line (several of them). I’ve never actually tasted a cup of coffee, but I’m guessing Best of the Bean is pretty good. Let us know if you’ve tried it… 6 Spray February 2016 Cynthia Hundley Publisher chundley@spraytm.com Ava Caridad Editorial Director acaridad@spraytm.com Christen Harm Assistant Editor Charm@spraytm.com Montfort A. Johnsen Technical Editor montyjohnsen@att.net Susan Carver Vice President, Administration scarver@spraytm.com Doug Bacile National Sales Manager dbacile@spraytm.com Donald Farrell Production production@spraytm.com Joy Cunningham Reader Service Coordinator readerservice@spraytm.com Circulation circulation@spraytm.com Member: CAPCO Volume 26, No. 2 February, 2016 Industry Publications, Inc. All rights reserved. No part may be reprinted without written permission from the Publisher. Spray Technology & Marketing (ISSN No.1055-2340) is published monthly by Industry Publications, Inc. Correspondence for editorial, advertising and circulation to: 3621 Hill Road, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 Subscription inquiries: circulation@spraytm.com Internet: spraytm.com, twitter.com/SprayTechnology Periodical postage paid at Parsippany, NJ and at additional mailing office. POSTMASTER: Send address changes to Spray Technology & Marketing, 3621 Hill Road, Parsippany, NJ 07054. Subscription rates: U.S. 1-year $50.00; Canada & Mexico 1-year $60.00. Airmail Rates to foreign countries: $130.00/yr. Single copies of current issues: $12.00. Directory Issue (Buyers Guide) $27.00 (includes shipping). Missing issues: Claims for missing issues must be made within three months of the date of the issue. Printed in the U.S.A. Industry Publications, Inc. also publishes Indoor Comfort Marketing The opinions expressed in this publication are not intended to be, nor should they be in terpreted as, a replacement for professional, legal advice. Editorial Director
Spray February 2016
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