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“It has no bitterness,” Hertensen added. “All the bitterness has been removed.” The same technology is also being used to package tea concentrates in Black and Green. At-home preparation for those also requires just the dispensing of a quarter of an ounce of the concentrate into a glass of ice water or a cup of hot water. “Tea is also a cold-brewed process,” Hertensen said. “We get the pure flavor of the tea.” The technology has patents pending around the world, Hertensen explained. “What we actually patented was the ability to put a coffee or tea concentrate into a bag on valve. We also patented putting the bag-on-valve into a dispensing system.” The Best of the Bean coffee and Best of the Leaf tea products are not currently “on the shelf,” however, they are being sold on Amazon.com. The Summa Café (U.S.) and Green Summa Café (overseas) line is also sold online in the U.S. and in stores overseas in Japan, Taiwan and Malaysia. Best of the Bean and Best of the Leaf come in a can from CCL with a label from Consolidated. Green Clayton Continued and then a clothing store. His oldest son Bunny, born in 1914, managed the clothing store in the early 1940s. In 1945, Bunny developed the idea of packaging whipped cream in an aerosol can. “Reddi-wip was born,” stated Byron Lapin during an interview in 2014, “First sold through milkmen in St. Louis, distribution soon spread throughout the country.” Eventually, Bunny sold Reddi-wip and founded Clayton Corp. When Byron Lapin was appointed President in 1970, he initiated a number of growth programs both inside and outside the core aerosol valve business. He grew the business with a strong focus on Clayton’s customers, associates and the introduction of innovative products. Under his direction, Clayton Corp. grew twenty-fold in annual sales and employee count, according to the company. 16 Spray February 2016


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