SHAPING YOUR PRODUCT’S FUTURE February 2015 Spray 13 According to marketing firm Euromonitor International, global personal care was worth $454 billion in 2013. Within this, 28% is represented by Asia Pacific, achieving the highest value sales, at $128 billion. Anti-aging products grew by 4% in 2013 to reach $25 billion globally, which represents 23% of global skincare sales. Body anti-aging products had sales of almost 2.3 million units in the U.S. in 2014, with body lotions selling well over 350 million units, according to marketing firm IRi Worldwide. Euromonitor International’s 2014 Personal Appearance Survey highlights the key factors of convenience, cost effectiveness and busy consumer lifestyles as leading to the growth of multi-benefit products, at-home beauty experiences and the rise of online purchases. It also highlights that younger consumers have rising awareness of beauty and personal care, and are moving towards more specific products, such as anti-agers. Consumers are more cautious about the ingredients in beauty products, which has led to the rise of “safe” personal care products. In South Korea, there is even a mobile application called HwaHae to provide consumers with information about ingredients used in beauty products. An increase in both the availability and popularity of “natural” and “nature-inspired” personal care, as well as increased consumer familiarity with certain chemicals, has given rise to many products with “free-from” claims, which have more tangible perceived benefits for consumers, said Euromonitor. In emerging economies, the “natural” market has strong local players that have a significant hold over their domestic markets. Chinese herbal medicine and Indian Ayurvedic practices have been around for centuries and therefore local brands that use such practices have natural credibility in consumers’ minds, despite many of these products still containing chemicals. Lotion sprays a consumer favorite Body lotion is used by 96% of women, according to market research firm Mintel. Moisturizer marketers needed a truly innovative product if they hoped to increase sales in such a saturated market, and that’s why two years ago Unilever launched lotion in a spray. The product was a hit with consumers and new launches continue. One such product is Kiss My Face Air Kiss Light Moisturizing Lotion Spray. It has a lightweight formula made with naturally nourishing antioxidants that offer an additional layer of botanicals and vitamins to help fight free radicals. The products use Custom Crafted Stand out with packaging uniquely engineered for you. Stunning Design Capture your customer’s eyes and minds. Specialty Shapes Enhance product usability and reinforce your brand. cclcontainer.com COMMITTED TO A Partner You Can Rely On For Packaging Designed to Leave a Lasting Impression.
Spray Feb 2015
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