Across all Surfaces
Household Care
continues to expand
its reach
Household Care shoppers are always looking for
newer, more innovative products; according to
BrandSpark International’s 2017 American Shopper
Study, which is based on more than 10,000
consumer responses, 57% of U.S. consumers are
increasingly seeking out environmentally friendly products, 47%
are interested in “natural” Household Care products and 75%
appreciate multi-purpose Household Care products, which are
perceived to add convenience and value.
Seventy-four percent of shoppers like trying new products.
Sixty-three percent say they will pay a little more for a new product
that appears to be better than what was previously available.
Product innovation is as important as ever to capture shopper’s
attention, as 45% say they are less brand-loyal than they were a
few years previously.
In actual numbers, the Consumer Specialty Products Association
(CSPA) estimated that over 895.6 million household aerosol
products were filled in the U.S. in 2016. This is broken down
into over 705.2 million products utilizing tinplate steel cans and
over 172.6 in aluminum cans. Room Deodorants/Disinfectants
was the largest sub-category, with over 588.8 million filled. This
was followed by Cleaners (almost 180 million), Waxes & Polishes
(53.7 million), Laundry Products (over 41 million) and Other
Household (14.6 million).
Shelf appeal...
Packaging plays a pivotal role within the highly competitive
Household Care market as a way for brands to stand out and
communicate value to category shoppers, according to market
research firm Mintel in its report titled U.S. Household Care Packaging
Trends.
Consistent with strong interest in dispensing
mechanism innovations, Household Care category
shoppers agree that products should be designed to
prevent spillage and include dosage control features
that help reduce waste, noted Mintel. Aerosol
packaging offers both of those benefits on each and
every product.
A perfect example of a stand-out that offers
dosage control and a spill-free
experience is Windex Aerosol Glass
Cleaner. The product cleans windows,
mirrors, glass shower doors
and glass top stoves. The streak-free
shine formula in a lightweight
aerosol can works on glass, chrome,
countertops, sealed granite, sealed
marble, silestone, stainless steel, vinyl,
flat screen TVs, plasma screens,
LCD screens and LED screens. Windex Aerosol
Glass Cleaner comes in a can from EXAL.
Formula 409 Carpet Spot & Stain Cleaner can
handle everything from party fouls to pet mishaps
and features Stainblock to help repel future messes.
Formula 409 tackles pet stains, tracked-in dirt,
red wine, coffee, tea, motor oil and food grease.
14 Spray December 2017
Ava Caridad
Editorial Director