SPRAYTechnology & Marketing Commentary Ava Caridad, Editorial Director Don’t get left out… 6 Spray August 2016 Cynthia Hundley Publisher chundley@spraytm.com Ava Caridad Editorial Director acaridad@spraytm.com Christen Harm Assistant Editor charm@spraytm.com Montfort A. Johnsen Technical Editor montyjohnsen@att.net Susan Carver Vice President, Administration scarver@spraytm.com Doug Bacile National Sales Manager dbacile@spraytm.com Donald Farrell Production production@spraytm.com Joy Cunningham Reader Service Coordinator readerservice@spraytm.com Circulation circulation@spraytm.com Member: CAPCO Volume 26, No. 8 August, 2016 Industry Publications, Inc. All rights reserved. No part may be reprinted without written permission from the Publisher. Spray Technology & Marketing (ISSN No.1055-2340) is published monthly by Industry Publications, Inc. Correspondence for editorial, advertising and circulation to: 3621 Hill Road, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 Subscription inquiries: circulation@spraytm.com Internet: spraytm.com, twitter.com/SprayTechnology Periodical postage paid at Parsippany, NJ and at additional mailing office. POSTMASTER: Send address changes to Spray Technology & Marketing, 3621 Hill Road, Parsippany, NJ 07054. Subscription rates: U.S. 1-year $50.00; Canada & Mexico 1-year $60.00. Airmail Rates to foreign countries: $130.00/yr. Single copies of current issues: $12.00. Directory Issue (Buyers Guide) $27.00 (includes shipping). Missing issues: Claims for missing issues must be made within three months of the date of the issue. Printed in the U.S.A. Industry Publications, Inc. also publishes Indoor Comfort Marketing The opinions expressed in this publication are not intended to be, nor should they be interpreted as, a replacement for professional, legal advice. Editorial Director Summer fun… Those who read my commentary with any regularity will recall my impatience for the launch of certain spray food products (namely aerosol Worcestershire sauce and aerosol gin). In a tasty reversal, Estée Lauder’s Bronze Goddess fragrance has inspired its own limited edition ice cream sundae. Jeni Britton Bauer, owner of Jeni’s Splendid Ice Cream in Los Feliz, CA, collaborated with Estée Lauder on the sundae, and started selling it in July in her 23 additional locations across the U.S. “It’s truly ethereal,” Britton Bauer expressed when discussing the iconic Bronze Goddess fragrance. “It really does smell like how you’d want to smell on a beach or in the summer sun.” The sundae highlights some favorite elements of Bronze Goddess, inspired by the scent’s most edible notes—orange blossom, coconut and sandalwood. It features Jeni’s Salty Caramel ice cream, topped with toasted coconut, honey-whipped cream and cherries cold-poached in sugar, lemon juice and orange blossom water. Mmmm. This issue includes SPRAY’s 2016-2017 Buyers Guide. We have compiled everything you need for packaging a new spray product into this handy resource guide, which lists a variety of special services, components and raw materials. We are also featuring its companion piece, the 11th edition of Corporate Profiles, which provides the latest information from the companies committed to providing the most up-to-date products and services for our industry. The Buyers Guide is also offered online and can be found in our digital version, as well. Visit www.spraytm.com for more information. If your company is not represented or under-represented, or even represented incorrectly (!), please contact me directly at acaridad@spraytm.com. Each year, we strive for accuracy and try to make the Buyers Guide more streamlined and efficient than the year before. We can only do this with your help and participation. Please review the Guide and determine if your company is properly represented; a matter of clearing up a “faulty” email address is really all it takes to make sure accuracy prevails.
Spray August 2016
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