Market Beat Fine Fragrance Finds New Markets According to results of a new study by Kantar Media, fine fragrance products are used most by consumers in Spain (94%), France (88%), Brazil (84%) and the UK (76%). In China, the study found, only 12% of consumers regularly use them. In Spain, Great Britain, Brazil and Russia, the study found that mostly younger audiences wear perfume or aftershave, whereas in Egypt, Turkey and China, the young as well as wealthy adults predominate. In Brazil and Russia, intensive development of specialized distribution has helped the fine fragrance category flourish. In Brazil, for example, older male consumers are using fragrances in greater numbers; those consumers spending more than $40 a year on colognes rose from 7% to 13% between 2009 and 2012. In Russia, perfume usage 38 Spray September 2014 across all ages and social classes rose steadily from 2010 to 2013. Previously near-nonexistent demand for perfumes is slowly being developed by global brands in Asia, according to Kantar. In China, perfume use is generally reserved for the higher social classes, particularly young women (15–34 years old). Southeast Asian Commerce Goes Mobile Widespread smartphone proliferation and low-cost internet connectivity has led to a growing trend of mobile purchasing—or m-commerce—in Southeast Asia. According to Euromonitor International, young consumer bases in developing markets like Singapore, Malaysia, the Philippines and Thailand are driving m-commerce to become a dominant force in internet retail. As the costs of smartphones fall, more and more consumers have access to mobile internet; 87% of mobile phones sold in Singapore this year have been smartphones. In Thailand and the Philippines, the m-commerce industry is projected to reach $9 million by 2018, leading retailers there to create applications for Android and Apple devices to better access consumers. U.S. Consumers Pay for Brand Names U.S. consumers’ appetites for branded products costs them $44 billion per year compared to generic brands, according to research from the National Bureau of Economic Research, and some of the preference for branded products is due to advertising. The authors of the study believe that, in part, “misinformation” may contribute to the impression that branded products are better than generics. Another critical conclusion of the study is that members of households with higher incomes are more likely to buy store products than the equivalents from major branded companies. SPRAY Aerobal Launches New Website The International Organization of Aluminum Aerosol Container Manufacturers (AEROBAL) unveiled a new-look website, prominently featuring the aesthetics and premium nature of aluminum aerosol packaging. Reorganized and more user-friendly, important information on the benefits of aluminum aerosol cans for packaging specialists, designers, developers and marketers is presented in a structured and easy-toread fashion. “We are now working on a gallery with creative and conspicuously designed aluminum aerosol cans,” said Gregor Spengler, AEROBAL Secretary General. “The aim is to demonstrate to interested specialists the fantastic potential of the aluminum aerosol can and provide them with inspiration for their own creative and innovative solutions.”
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