Commentary SprayTechnology & Marketing Ava Caridad, Editor Cynthia Hundley Publisher I know you’re out there, somewhere… Michael L. SanGiovannichundley@spraytechnology.com Executive Editor Recently, a European marketing company contacted me with a list of non- email@example.com European countries, requesting aerosol production information for each. I Ava Caridad explained that, while Spray is dedicated to disseminating as much aerosol Editor information as we can get our hands on, we don’t actually perform independent firstname.lastname@example.org market research on fillers and suppliers. Rather, we rely on an individual country Montfort A. Johnsen or region’s aerosol organizations to keep us updated of the facts annually, and Technical Editor the countries mentioned had no such organizations. The marketing company email@example.com representative thanked me kindly, and a week later, sent me another email asking Susan Carver me for an analysis of the filling situation in these same countries. Vice President, Administration I sensed his desperation at having nowhere else to turn, at having to keep firstname.lastname@example.org knocking on a door that plainly has no Halloween candy, as information on aerosol filling for many of the regions of the world simply doesn’t exist. National Sales ManagerDoug Bacile Or does it? I tried a quick Internet search of the countries he mentioned (as email@example.com I’m sure he did, which is how he found me in the first place), but I could find nothing online. Why not, I wondered? Maybe they just import aerosols from other Joy Cunningham Reader Service Coordinator countries—but surely some entrepreneur with a savvy eye for business trends saw firstname.lastname@example.org the benefits of production in countries that all boast developing economies and growing populations with disposable incomes, and set up a filling facility or can Circulation manufacturing plant? email@example.com When I was on vacation in Lithuania last summer, I kept seeing two different CAPCOMember: TV commercials for Kazakhstan: One encouraged tourism, and it made the largest Volume 22, No. 11 November 2012 Kazakhstani city of Almaty look like the Copyright 2012 by Industry Publications, Inc. All rights reserved. No part may be reprinted offspring of Paris and Dubai (indeed, it’s without written permission from the Publisher. considered the musical capital of Central Asia, recently hosting bands such as Deep Spray Technology & Marketing (ISSN No. 1055-2340) is published monthly by Industry Purple, The Black Eyed Peas and Euro- Publications, Inc. Address all correspondence for editorial, heavy-metal darlings, Scorpions). The other advertising and circulation departments to: advertisement heavily promoted corporate 3621 Hill Road, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 investment in Kazakhstan. AllBorat aside, E-mail (editorial, sales): firstname.lastname@example.org its economy is fairly strong (according to the Subscription inquiries: email@example.com World Economic Forum’s 2010–2011 report Internet: www.spraytechnology.com on Global Competitiveness, Kazakhstan is Periodical postage paid at Hookset, NH and at additional ranked 72nd out of the world’s 196 countries mailing office. in economic competitiveness). POSTMASTER: Surely, a dynamic country such as this Send address changes to has at least some aerosol fillers and spray Spray Technology & Marketing, packaging manufacturers? If so, they don’t have websites and nobody is reporting 3621 Hill Road, Parsippany, NJ 07054. their production statistics. Subscription rates: It’s very easy for me to sit here and say “These places should launch aerosol U.S. 1-year $40.00; associations!” but…it more or lessis what I’m saying. It’s obviously not as simple Canada & Mexico 1-year $50.00. Airmail Rates to foreign countries: $120.00/yr. as all that, as organizing such a dedicated team would be like herding cats in even Single copies of current issues: $12.00. the best of circumstances (no offense intended to hard working industry members Directory Issue (Buyers Guide) $27.00 (includes shipping). serving on aerosol survey committees around the world…or to cats). The various regional, national and international aerosol organizations do an Claims for missing issues must be madeMissing issues: excellent job of researching and collating annual statistics, but it’s only part of the within three months of the date of the issue. global picture. What is really going on in Kazakhstan and beyond? I andSpray’s Printed in the U.S.A. readers would very much like to know. Industry Publications, Inc. also publishes Indoor Comfort Marketing Editor The opinions expressed in this publication are not intended to be, nor should they be interpreted as, a replacement for 6 Spray November 2012 professional, legal advice.
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