From page Fingertips... Liftit Foam Mousse is a weightless, whipped volumiz- 14 ing mousse that infuses hair with a clean lift, lasting body and dazzling shine, while prolonging color life. All products have a coconut lemongrass scent, are scientifi- cally proven to reduce color fading, are 100% vegan and never tested on animals. Finesse Color Lock Hairspray (winner of Allure Batiste Dry Magazine’s Best of Beauty Breakthrough Award 2012) Shampoos, helps maintain hair color and targets the 49% of women in Lace, who both color their hair and use styling products (see Wild and page 13). It comes in a can from DS Containers and a Cherry cap from Cobra Plastics. It takes all kinds… Of stylers, that is, to create a perfect look. New TRE- Semme Salon Silk Serum with Argan Oil has a profes- sional quality formula that instantly smoothes and calms frizz to leave hair softer and healthier looking with great shine. It detangles and conditions all hair types without weighing it down. TRESemme Nourishing Rituals Liquid Gold Shine Therapy is a lightweight condition- ing treatment that helps rejuvenate tired, dull hair for multidimensional shine and improved silkiness. Packag- ing for both products is from Aptar. Curl Up in Silk Firm Hold Mousse from White Sands Haircare softly holds curls, creating texture, dimension, waves and volume. It also provides a light, flexible feel free of unwanted flaking and product build up. Once applied to wet or dry locks, the wave created will take on a rope-like effect, causing the hair to group together and turn over each other. Curl up in Silk also resists moisture in the highest levels of humidity and has the added benefit of thermal protection from heat styl- ing tools such as curling irons, hot rollers and flat irons. Directly above, Bam- The new design features an iridescent, pearlized white boo Style Translucent can with silver accents from Exal Corp. Dry Shampoo; Caviar Anti-aging Perfect Iron Spray from Alterna at right, Aveeno reduces styling time and offers protection against hot Pure Renewal Dry tools and protects each strand up to 450°F/232°C. The Shampoo heat-activated formula locks in moisture, sealing and smoothing the hair cuticle to help eliminate frizz and split ends. It also locks out humidity, preventing style reversion for sleek or curly locks that last. The Age- Control Complex restores hydration, strength, vibrancy and elasticity, while Color Hold infuses hair with plant- derived melanin for extreme color protection. It protects hair from UVA, UVB & visible light including artificial light sources. The can is from Condensa. Hair loss treatments experienced the fastest growth in hair care, with a 4% increase in 2011, according to Euromonitor. Favorable demographic trends, specifically the aging U.S. baby boomer generation, led to positive sales growth in this area. Launching this year was Bosley Professional Strength for Men & Women Healthy Hair Rebalancing & Finishing Treatment, a dual purpose product for scalp and hair. The weightless treatment may help rebal- ance dry and oily hair, relieve eczema symptoms, scalp At left, Carnal Flower, directly above, itching, irritation and redness, condition hair and add Tressa Thermal Working Hairspray; at shine. Bosley Hairspray & FiberHold Spray is a fast- right, Curl up in Silk drying, humidity-resistant hairspray that creates thicker, fuller-looking hair with long-lasting body and hold for all hair types. Bosley Healthy Hair Scalp Protect SPF 20 16 SPRAY NOVEMBER 2012
SprayNov 12
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