Samy Fat Hair “0” Calories Amplifying Hair Spray Spray, Samy Firm Finishing Spray (blue container) FAt youringertips... The latest Hair Care Products focus on styling, color protection, hair loss and more. Hair care sales rebounded in 2011, with consumer market. While “natural” remains a loose marketing bY hair products (excluding salon care) recording 2% cur- term, the U.S. Dept. of Agriculture (USDA) currently ava caridad rent value growth. This growth, according to market certifies organic products as those which have 95- Editor research firm Euromonitor International, represented the 100% certified organic content. strongest performance since 2007, when the category Premium hair care brands, inclusive of all retail grew by 3%, and the first sign of growth after a flat salon hair products and premium-positioned consumer performance in 2010. products, registered slight growth in 2011, with sales of Gel/mousse accounted for a 60% value share of styling $2.5 billion, or 26% of overall value sales in hair care agents in 2011, while hairspray represented 40% of the in 2011. total. Natural hair care products remain niche, and sales are difficult to measure, as the U.S. market lacks Hairspray for every occasion consistent, industry-wide definitions and regulations for When it comes to hair care, consumers want products “natural” products, said Euromonitor. However, con- that keep styles in place without making hair look like sumer interest in and awareness of natural ingredients a helmet. There is no shortage of hair care products is a growing trend across the beauty and personal care Hair care sales in U.S. millions of dollars 2006 2007 2008 2009 2010 2011 Global 54,762.0 60,311.7 64,235.8 62,853.6 67,630.1 73,686.0 U.S 10,149.0 10,291.4 10,094.3 9,687.1 9,736.6 9,839.2 Source: Euromonitor International 12 SPRAY NOVEMBER 2012
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