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May 2014 Spray 15 During 2008-2013, the sun protection and sunless tanner market grew by 20% in the U.S., where retail sales in 2013 totaled $1.3 billion. Although the market performed well in the years following the recession, it posted its first decline in several years during 2012-2013, according to market research firm Mintel. Increased competition from personal care products and color cosmetics with SPF benefits, as well as private label offerings, hurt sunscreen sales. Another consistent challenge for the market is that sunscreen products are still considered seasonal in most consumers’ minds, even though there has been increased awareness and education about skin cancer and the dangers of UV exposure all year round, said Mintel. Sunscreen accounts for 89% of Sun Care category sales and grew by 24% during 2008-2013; however, sales declined by 3% in 2012-2013. Sunless tanners account for nearly 7% of category sales, while tanning oils make up the smallest segment in the market, encompassing only 4% of category sales. This segment grew by 25% during 2008-2013 and many tanning oils and lotions now contain SPF benefits, which could be driving increased usage and segment growth.d usage and segment growth. Consumer behaviors Nearly 50% of consumers use sun protection only if they’re going to spend most of the day outdoors in the sun. Only 22% of sun protection users reapply sunscreen as often as it is advised on the label. This may be due to confusion about the recommended frequency of application or consumers’ indifference, said Mintel. Half of the sun protection users in the U.S. mainly buy sun protection products only during the summer months. Skin-type specific sun protection holds most consumer interest, Mintel indicated, as six out of ten sun care users are interested in products that are designed for their skin type, such as oily, dry or prone to breakouts. Interest is even higher among women aged 18-34 (80%). Mintel’s consumer research indicated that usage of sun protection products decreases with age. This is most likely a generational factor, as skin cancer and UV exposure awareness campaigns were not prevalent, nor was sun protection usage emphasized, when older consumers were growing up. According to the American Academy of Dermatology (AAD), men older than 50 are at a higher risk of developing skin cancer compared to the younger male population. Mintel also reported that melanoma rates are higher in men after the age of 40 compared to women. Something for everyone The good news for the male population is that Banana Boat Triple Defense UltraMist Spray for Men in 30 and 50 SPF with ActiveProtect technology is formulated for men’s sun care needs and provides heavy-duty broad spectrum UVA/UVB protection that stays strong when the sun’s rays are most intense. It dries clear, combats odor while sweating and contains aloe and vitamin E to hydrate skin. The can is topped by the Glencoe accessory from Aptar. Banana Boat also unveiled Protect & Hydrate Clear UltraMist sprays in SPF 30 and 50+ for 2014. With a 2-in-1 combination of sunscreen and all-day moisturizer, Banana Boat Protect & Hydrate’s lightweight formula contains soothing aloe vera and antioxidant vitamins C & E to leave skin feeling soft and looking healthy. The product utilizes Powerstay Total U.S. retail sales and forcast of sun protection and sunless tanners, at current prices, 2008-18 Year $ in millions % change 2008 1,056 na 2009 1,077 2.0 2010 1,157 7.5 2011 1,262 9.1 2012 1,311 3.9 2013 (estimated) 1,266 -3.4 2014 (forecast) 1,261 -0.4 2015 (forecast) 1,274 1.1 2016 (forecast) 1,280 0.5 2017 (forecast) 1,253 -2.1 2018 (forecast) 1,230 -1.8 Source: Based on IRT, InfoScan Reviews; U.S. Census Bureau, Economic Census/Mintel


SprayMay14
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