26 Spray May 2013 Tan like a Star With the sustained popularity of celebrity fragrances, could celebrity sun care be far behind? Inspired by the lifestyle of pop singer Jimmy Buffett and his legions of freewheeling, sun-seeking fans called “Parrot Heads,” the new Margaritaville Parrot Head Advanced Sun Care from Sun & Skin Care Research, LLC offers serious sun care protection that pampers, nourishes and moisturizes. All Margaritaville Parrot Head products contain a proprietary aloe hydrating Complex, which, according to the company, contains the highest quality, purist Aloe Vera plant solids available in a ten-times concentrated form. Eco-Certified, plant-derived Pentavitin and Zemea are added to the Aloe Hydrating Complex in Parrot Head Lotions to deliver a smooth feel and deep, instant hydration. The line includes FINS UP! Sport Sunscreen Sprays and Parakeet Kids Spray, which is specially formulated for kids’ sensitive skin. The cans are from EXAL, with a BOV from Coster and an actuator from Aptar. Sunbow offers SPF 30 sunscreen sprays featuring popular children’s characters Dora the Explorer and SpongeBob SquarePants. The products provide a non-oxybenzoate formula with homosalate, antioxidant protection, continuous hydration and a bubble gum fragrance. The Future of Sun Care The U.S. sun protection and sunless tanner market showed positive growth through 2011, and managed to weather the economic recession better than other personal care categories, according to Mintel. Skin cancer awareness campaigns, as well as overall education about the importance of sun protection, have proliferated during recent years, likely resulting in increased penetration and product use. However, only modest growth is forecast through 2017. As the market has become more saturated in recent years and competition from private label increases, growth in the category has plateaued. While growth is predicted to slow in the category, adding skincare benefits that appeal to consumers, such as anti-aging and antioxidants, could generate excitement in the category, as well as encourage more frequent usage. Additionally, targeting demographic groups that historically have low participation in the category, such as men and multi-culturals, will be important for continued success in the category. Sun Care... FDA’s (sort of) Final Rule The U.S. Food & Drug Administration’s (FDA) Final Rule on Sunscreens went into effect on Dec. 17, 2012. For sunscreen products marketed under the OTC Monograph System, the compliance date for products with sales of $25,000 or more was Dec. 17, 2012. For sunscreen products marketed under the OTC Monograph System with sales of less than $25,000 the compliance date is Dec. 17, 2013. The Final Rule indicates that most OTC sunscreen products introduced or delivered for introduction into interstate commerce, on or after Dec. 17, 2012, must comply with the testing and labeling requirements of the Sunscreen Final Rule published June 17, 2011. The three most significant changes in the labeling requirements are with “broad spectrum” protection and the new requirement that the SPF must be above 15 to qualify as a sunscreen in order to make the claim that “sunscreen reduces the risk of skin cancer and early skin aging when used as directed,” and the changes in the requirement of the Drug Facts label. However, FDA still requests comments on the possible warnings and directions for spray usage and issues regarding dosage forms. Spray safety and SPF 50+ labeling are still subject to finalization pending the outcome of the comments period and evaluation. The Final Rule should not be confused with the Final Monograph, which has yet to be issued.
Spray May 2013
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