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Market Beat Aerosols improve in China According to Research Report on Global & China Aerosol Industry 2013-2017 from Research & Markets, it is estimated that the global output volume of aerosol products will exceed 16 billion cans by 2017. China’s global aerosol output will increase from 11.2% of the market in 2012 to 18.8% in 2017. In the Chinese market, there are now more than 1,000 aerosol brands. In earlier days, however, most factories were low-end product and original equipment manufacturers with lagging production lines and technology. With the rapid development of Southeast Asia and other areas, China’s competitive industrial advantages gradually weakened. Its diminished performance in the domestic market was also inconsistent with its extremely large population. In recent years, however, some leading aerosol enterprises actively engaged in developing new aerosol products and in importing advanced foreign production lines. Since the second half of 2010, the demand for aluminum aerosol cans, and auto and personal care products within China and abroad has increased. As a result, the Chinese aerosol industry recovered and at present there is a variety of aerosol products on the 42 Spray March 2014 Chinese market, including insecticides, spray paint, household and personal care, automotive, food, medicinal and industrial. Online sources influence purchasing The Anti-Aging Facial Skincare Consumer Report by global information company The NPD Group, Inc. reports that, while friends and family recommendations and the availability of samples are still the leading purchase influencers for women looking to buy anti-aging facial skincare products, online sources made more of an impact in 2012, compared to 2010. The percentage of women who found information through searches done online increased the most since 2010, compared to other influences that either stayed the same or decreased slightly. In addition, more women reported they are now educated via Internet community websites such as Facebook, Twitter and blogs. “Women are willing to pay for products that they believe work,” said Karen Grant, VP & Senior Global Industry Analyst, The NPD Group. “Effective products tend to generate buzz that leads to positive word of mouth as well as online chatter with regards to reviews and blogs that serve as key influencers. As an industry we want to continue to innovate and create products that address the wide variety of aging concerns for women of all ages and ethnicities,” said Grant. Meanwhile, over in Russia According to ReportLinker, Russian aluminum aerosol can market volume increased by 11% in 2012 compared with 2011. Following this upward trend, most experts anticipate that the shaped aluminum aerosol can market will continue to grow approximately 10% per year, yet still be far from the market saturation point. Anodized shaping has the most production potential, as it is still in the formative stage in Russia and most anodized shaped products are imported, mainly from Belarus and China. In terms of exports, the Ukraine, Germany, U.S. and Uzbekistan are the largest foreign consumers of Russian shaped aluminum aerosol cans. Additionally, according to Euromonitor International’s Air Care in Russia market report, the Russian Air Care market saw positive development in 2012. The improving economic climate was among the key drivers of the category’s growth. Although spray/aerosol air fresheners remained the nation's most popular air care format, accounting for 73% of retail value sales in 2012, the growth of air care as a whole was driven by developments in the other air care categories such as electric, candle, automotive and “other air care.” LOHAS Finds Consumers Growing Enviro-Conscious Consumers’ apprehension to spend more for products that are less harmful to the environment may be waning along with the recession, according to a new study. The Natural Marketing Institute’s (NMI) 12th annual Lifestyles of Health and Sustainability (LOHAS) Consumer Trends Database, a survey of over 4,000 adults across the U.S., found a growing willingness to embrace environmentallyfriendly products, despite continuing consumer sensitivity to higher prices. This bucks trends evident in the LOHAS survey’s findings over the past several years. LOHAS also found that consumers, in a manner similar to their concerns about environmental sustainability, also appear to be increasingly wary of genetically modified organisms (GMOs), particularly those used in the production of consumables, such as genetically modified crops. NMI expects both of these issues to continue to spark debate and discussion across many industries.


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