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SPRAYTechnology & Marketing Commentary To Infinity…and Beyond! —Buzz Lightyear,“Toy Story” 6 Spray July 2013 Cynthia Hundley Publisher chundley@spraytm.com Michael L. SanGiovanni Executive Editor msangiovanni@spraytm.com Ava Caridad Editor acaridad@spraytm.com Montfort A. Johnsen Technical Editor montyjohnsen@att.net Susan Carver Vice President, Administration scarver@spraytm.com Doug Bacile National Sales Manager dbacile@spraytm.com Joy Cunningham Reader Service Coordinator readerservice@spraytm.com Circulation circulation@spraytm.com Member: CAPCO Volume 24, No.7 July 2013 Copyright 2013 by Industry Publications, Inc. All rights reserved. No part may be reprinted without written permission from the Publisher. Spray Technology & Marketing (ISSN No. 1055-2340) is published monthly by Industry Publications, Inc. Address all correspondence for editorial, advertising and circulation departments to: 3621 Hill Road, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 Subscription inquiries: circulation@spraytm.com Internet: www.spraytm.com Periodical postage paid at Parsippany, NJ and at additional mailing office. POSTMASTER: Send address changes to Spray Technology & Marketing, 3621 Hill Road, Parsippany, NJ 07054. Subscription rates: U.S. 1-year $50.00; Canada & Mexico 1-year $60.00. Airmail Rates to foreign countries: $130.00/yr. Single copies of current issues: $12.00. Directory Issue (Buyers Guide) $27.00 (includes shipping). Missing issues: Claims for missing issues must be made within three months of the date of the issue. Printed in the U.S.A. Industry Publications, Inc. also publishes Indoor Comfort Marketing The opinions expressed in this publication are not intended to be, nor should they be interpreted as, a replacement for professional, legal advice. Last month, I had the honor of seeing Buzz Aldrin, second man to walk on the moon, in person. Montclair High School in Montclair, NJ held an event to honor its most famous graduate (Spray Publisher Cindy Hundley is its second most famous graduate). Aldrin, now 83years old, was honored with a plaque at the school’s entrance, as well as the Montclair Mounties’ original 1946 state championship football trophy, an honorary Boy Scout Troop 12 neckerchief and a key to the township. Not only that, the principal announced that the school’s Science, Technology, Engineering & Mathematics (STEM) learning community would be re-named in Aldrin’s honor. My sister, whose firm both created the plaque and restored the 1946 trophy, was promised V.I.P. seats for the event by the Montclair Fund for Educational Excellence. I realized early on, when I saw, among others, the fire chief’s elderly mother rush the flimsy barriers to grab a designated seat plainly not intended for her, that the promised bigwig seats were unattainable. Undeterred, we stood, rapt, in the steamy school lobby, listening to every word Buzz had to say, jockeying and bobbing to get a good view. Aldrin referenced fond memories and anecdotes of his early life and education. He also spoke frankly about his struggles with depression and alcoholism, which seemed incongruous with the positive man in front of us who seemed delighted by everything he experienced that day, including his sister’s 88th birthday celebration held right then and there. “He used to be an angry, angry man,” my sister explained. “Very bitter. He was supposed to walk on the moon first, but Neil Armstrong left the lunar module before him!” Toward the end of his speech, Aldrin made it clear that his focus is firmly set on an American-led expedition to Mars, adding that the 50th anniversary of the moon landing could be an appropriate time for the U.S. to make such a commitment. The goal? Eventual colonization. “Impossible!” I exclaimed afterward. “What would we eat? What would we drink?!” And as explanations of the benefits of outer space terra-formed farms were explained to me, I couldn’t help but think about aerosol soda—it might be an option. After all, in 1985, Pepsi created an aerosol soda beverage for astronauts to enjoy aboard the Space Shuttle Challenger. However, Mission Commander Gordon Fullerton told the L.A. Times that the experience of drinking spray Pepsi wasn’t a pleasant one. The drinks, flown as an engineering evaluation of two designs of space beverage cans, were warm because of a lack of refrigeration on the shuttle, and full of fizz and froth, according to the Commander. “It’s hard to say if they would be enjoyable if they were cold,” Fullerton said, adding that there were no ill effects from drinking carbonated beverages in weightlessness, “but I can’t extrapolate to any great desire to have them.” Well, aerosol foods have come a long way (see page 14), and so have aerosol sodas (see Spray, August, 2011). Who knows, perhaps they can be modified to accommodate vending machines on Mars—they’re certainly doing a lot to prevent food spoilage here on Earth. Editor Ava Caridad, Editor


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