Commentary Ava Caridad, Editor Cynthia Hundley Publisher email@example.com TSCA, Sandy & product safety… Michael L. SanGiovanni Executive Editor Acane Sandy (the largest Atlantic hurricane on record) knocked out electricity for seven firstname.lastname@example.org@spraytechnology.comAva CaridadEditor--is still strugSpray Technology & Marketings we go to press, the New Jersey office ofgling to return to some sense of efficient normalcy, more than two weeks after Hurri days, subsequently causing significant mishap to our electronichardware upon its restoration. And we’re the lucky ones. The hurricane that devastated large portions of the Caribbean, Mid- Montfort A. Johnsen Atlantic and Northeastern U.S. states and Eastern Canada in late October killed at least 193 Technical Editor email@example.com people in seven countries and wiped out entire beachfront towns. Sandy is estimated to have caused at least $20 billion in damage and $50 billion in business interruption losses. Susan Carver As survivors struggle to clean up the unthinkable mess and rebuild their lives, a long list of Vice President, Administration organizations and corporations are on hand to lend assistance. Energy company Hess Corp. firstname.lastname@example.org donated $5 million to relief efforts, Samsung Electronics pledged $3 million and Apple $2.5 Doug Bacile million. Ralph Lauren gave $2 million in aid while General Electric gave $1.1 million. Insurer National Sales Manager MetLife and Verizon Communications each contributed $1 million toward relief and rebuilding email@example.com and Wal-Mart pledged up to $1.5 million. Joy Cunningham Pop stars donated cash and sleeping bags, and asked fans to donate needed relief items at Reader Service Coordinator “listening parties.” Certain airlines offered bonus points and cash matches to those who donated firstname.lastname@example.org via their websites and even WaWa, the hard-hit convenience store/gas station chain popular Circulation on the East Coast, which email@example.com lost power in 160 of its stores, managed to present Member: CAPCO a $10,000 donation to local food banks after the storm. Volume 22, No. 12 December 2012 Copyright 2012 by Industry Publications, Inc. On a smaller scale, IPI All rights reserved. No part may be reprinted (Spray’s parent company) without written permission from the Publisher. donated a carload of clean- Spray Technology & Marketing ing products, purchased (ISSN No. 1055-2340) is published monthly by Industry from our local Costco, to be Publications, Inc. Address all correspondence for editorial, delivered to hard hit areas advertising and circulation departments to: of the Jersey Shore. 3621 Hill Road, Parsippany, NJ 07054 Phone: 973-331-9545 • Fax: 973-331-9547 song “Sandy (Fourth of July, Asbury Park)” by Bruce Springsteen, 1973. Subscription inquiries: firstname.lastname@example.orgProcter & Gamble was on: “This boardwalk life for me is through…” from the email@example.comE-mail (editorial, sales):For immediate assistance, Painfully prescient lyrics (Photo of Seaside Heights, NJ courtesy of AP Photo/Julio Cortez) the ground quickly, provid- Internet: www.spraytechnology.com ing free assistance to victims Periodical postage paid at Parsippany, NJ and at and first responders. P&G Mobile Relief Centers provided hot showers, personal care kits and additional mailing office. household products; the Tide Loads of Hope truck, outfitted with 32 washers and dryers, pro- vided laundry service; and the Duracell Power Relief program consisted of trailers, trucks and POSTMASTER: Send address changes to stationary units that allowed people to recharge appliances and phones and reconnect electroni- Spray Technology & Marketing, cally with loved ones. 3621 Hill Road, Parsippany, NJ 07054. In addition to mobile relief, P&G donated personal care and cleaning products such as Always, Secret, Pantene, Olay, OralB, Crest, Ivory, Tide, Gain, Duracell, Old Spice, Head & U.S. 1-year $40.00;Subscription rates: Shoulders, Aussie, Pampers, Mr. Clean, Joy, Dawn, Febreeze, Swiffer and Charmin, and for Canada & Mexico 1-year $50.00. pets, Iams and Eukanuba. Airmail Rates to foreign countries: $120.00/yr. Hurricane Sandy was not an isolated incident; every day, in every corner of the world, there Directory Issue (Buyers Guide) $27.00 (includes shipping).Single copies of current issues: $12.00. is a situation that needs, on a grand scale, to be cleaned up,disinfected, sanitized and purified. Long before this storm was a blip on a screen, CSPA President & CEO Chris Cathcart pointed Missing issues: out, not for the first time, the discrepancy between how “cleaning products with chemicals” Claims for missing issues must be made are often negatively portrayed in the media as a danger to human health, when in fact, these Printed in the U.S.A.within three months of the date of the issue. products most often protect human health, especially in massive clean-up efforts such as we’re Industry Publications, Inc. also publishes seeing now. Chris can explain this better than I can, and I urge readers to read his article Indoor Comfort Marketing Why we need to modernize TSCA on p. 31. Wishing you all a peaceful holiday season, The opinions expressed in this publication are not intended to be, nor should they be interpreted as, a replacement for 6 Spray December 2012 professional, legal advice.
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