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Marketer Profile: The Starco Group For Kleen Out Drain Opener, Sklar wrote a patent that takes the idea of the old loose plastic bag used to “bag” the drain opener and combined it with the cutting-edge design of the shrink sleeve label. The end result is a hybrid of a shrink sleeve plastic bag that takes the products esthetic to the next level but encapsulates the product keeping the bag’s safety aspect not only intact, but improved, as now the cap is tamper-proof as well. “We constantly look for ‘holes’ in the market,” Sklar explaineded. “Big or small, this is a process that is constant within our organization. Once a ‘hole’ is discovered, research is conducted into what the existing technologies are and then potential new innovations are analyzed. Then the market is analyzed to see if it’s an opportunity worth pursuing. Then we get into our R&D process, which is proprietary. However, seven out ten projects that we take on involving truly new technology will get commercialized, which is an extraordinary rate for any company and a key reason for our growth. The Mold Proofer Line “We are proud to be in the aerosol and chemical business and are thrilled and humbled to be pushing the environmentally destructive footprint. We currently have limits of technological innovation for the purposes of two other game changers coming out in the Q4 2012 providing better, safer and environmentally constructive that we can’t yet discuss, but ‘innovation’ is the heart solutions. Our goal and purpose is to enhance people’s to my company and this will never ever change,” Sklar lives and experiences worldwide, while not leaving an concluded. SPRAY 16 SPRAY December 2012


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