coverage and control, and even have an easier refill experience. This innovative design fundamentally changes the cleaning experience by making it easier and more comfortable to use the products our consumers already trust. “Smart Tube Technology supports the consumer megatrend of affordability and value and, at its core, it speaks to every consumer’s most fundamental want: to extract the most value from the products they use.” Products utilizing Smart Tube Technology include the newly launched Clorox Bleach Gel; Clorox Clean-Up in Original, Fresh and Citrus scents; Clorox Kitchen; Clorox Disinfecting Bathroom Cleaner; and Clorox Disinfecting Bleach Foamer for the Bathroom. Additionally, there is Formula 409 in Original and Lemon Fresh scents; Formula 409 Glass & Surface; Formula 409 Stone & Steel; Green Works All-Purpose Cleaner in Original and Simply Lemon scents; Green Works Bathroom Cleaner; Green Works Glass Cleaner; and Green Works Glass & Surface Cleaner. Rounding out the collection is Tilex Mold & Mildew Remover in Original and Refreshing Breeze scents; Tilex Mildew Root Penetrator & Remover; Tilex Bathroom Cleaner and Tilex Daily Shower Cleaner. “It’s no surprise that multicultural consumers, especially Hispanics, are growing in the U.S. and companies have an opportunity to develop products that are specifically targeted to their needs,” Mevasse added. “Therefore, we launched two products in the U.S.—Clorox Desegrasante (Degreaser) and Clorox Antihongos (Antifungal)—focused primarily toward our Spanish-speaking consumers. Clorox also leveraged the most common descriptors from Latin America, utilized the colors most associated with the respective product segments, and integrated bolder images to communicate the products’ uses… all leading to fully bilingual packaging.” Clorox provides refill jugs for many of its products, including Clorox Clean-Up, Formula 409 and Tilex. Consumers can refill Smart Tube bottles by twisting off the trigger head and pouring the appropriate cleaning solution into the bottle through the nowwider opening. SPRAY Need someone to manufacture your aerosol cans faster? Yes we CAN! Wide ranges of sizes and shapes. World-Class quality. Competitive pricing. April 2013 Spray 25 State of the art technology. Reliable lead times. Available capacity. A world-class manufacturer of Aluminium Aerosol Cans is proud to announce the opening of our NEW aluminium can plant in Lebanon, KY. featuring NORTH AMERICA’S FIRST 9 COLOR PRESS. For samples or pricing information, contact our North American Sales and Marketing sales@montebellopkg.com • 613-632-4051 ext. 1112 www.montebellopkg.com
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