Springhas Sprung! Spring launches abound in multiple categories. By Ava Caridad, Editor Do consumers shop more in the good weather? Some analysts say yes. Warm weather prompts some very obvious purchases, such as sunscreen, lighter clothing, insect repellant, outdoor gear and sporting goods. One interesting consideration, however, is that shoppers like to get out early in the season to purchase products in order to get the most possible use out of them. In these tough economic times, that makes sense. While some warmweather items may go on sale at the end of the season, many consumers are of the opinion that the best value is a purchase they can enjoy all summer long. Here’s a look at some of the latest Spring and Summer launches for 2013… Bringing the outdoors indoors… Indoor air fresheners are always a seasonal favorite. This year, Febreze Air Effects Alaskan Springtime celebrates the first days of spring with a delicate, watery fresh fragrance with hints of warm amber and sunshine. Beach Walk Concentrated Room Spray from Yankee Candle evokes refreshing salt water and sea musk warmed with sunny notes of tangerine and orange blossom, as well as a special odor eliminating agent. This year’s Spring offering of Glade premium room sprays include Vibrant Bloom, a delicate blend of camellia, gardenia and moss; Garden Sunshine with layered notes of gardenia, freesia and coconut; Spring Showers featuring scents of pink grapefruit, fresh rain and sandalwood; and Starlit Evening, a blend of green hyacinth, ylang ylang, and cedarwood. Smells Begone Air Freshening Spray from Punati Corp. contains Ordenone, an ordorless deodorizing compound that permanently entraps odor molecules. When Smells Begone is sprayed in to the air or directly onto an odor source, odors are encapsulated and eliminated, leaving behind a fresh, clean scent. Available in Calming Rain, Lavender Vanilla and Fresh Cotton, the product is filled by Chase Products and the can is manufactured by DS Containers. Of a personal nature There is no shortage of exciting personal care products launched this season. Procter & Gamble (P&G) has added new body sprays to their Secret Clinical Strength product line: Scent Expressions Passion de Tango, Mean Stinks Fearlessly Fresh and Sport Marathon Fresh. The product line is packaged in aluminum cans sporting a Moritz Twist To Lock actuator from Aptar beauty + Home. P&G’s Old Spice brand also launched the Wild Collection or The Gentleman’s Stockade (depending on the age group being marketed to) featuring Wolfthorn (for nocturnal creatures), Hawkridge (for guys with swift minds) and Foxcrest (for cunning gentlemen). The Body Spray is joined by Antiperspirant/Deodor- 14 Spray April 2013
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