Market Beat Men’s grooming on the rise in China Sales of men’s personal grooming products increased 7% in China in 2013, as marketers continue to target male skin care there, according to Kantar. This compares to an overall 5% increase worldwide. Growth is not universal, however. Despite using an average of 2.5 facial products per day, only 13% of men in China regularly use deodorant. Market analysts expect skin care lines designed specifically for men to increase their current 5% share of China’s $13 billion skin care industry in the near future, Kantar reported. Australians using less deodorant 85% of Australian women and 76% of men age 14 and older use deodorant more often than not, according to research by Roy Morgan. This represents a 4% decrease from 2009. Aerosol deodorants remain more popular with men than women; 43% of men in Australia regularly use them compared to 32% of women. Women prefer roll-on deodorant to the aerosol form by nearly a two-to-one margin. In 26 Spray April 2014 both men and women, however, the use of rollon deodorant is falling dramatically faster than that of aerosol deodorant sprays. Brazilian fragrance market continues rapid growth The market for fine fragrances in Brazil, already worth more than $6 billion, is set to continue its rapid development as the country’s young population grows increasingly affluent. Nearly 100 million Brazilians are between the ages of 16 and 35, and Brazilians use fragrances in three times the volume of U.S. consumers. Research firm Canadean reported that even consumers in the poorest 50% of Brazilian households consume nearly as high a volume of fragrances as those in the richest 50%, with men accounting for 48.7% of overall fragrance consumption. Boomers and Millennials have some overlap The consumer habits of Millennials differ greatly from those of their Baby Boomer predecessors. According to MarketResearch.com, young adults in the Millennial generation (those born from the early 1980’s forward) display far less brand loyalty than Baby Boomers and value convenience and low prices above all else. Millennials’ penchant for patronizing a diverse range of retailers— including online— presents fresh marketing challenges. Despite these differences, however, Baby Boomers are beginning to adopt many of the consumer habits of their offspring. According to Radius Global Market Research, 85% of Millennials and Boomers alike regularly research products over the Internet—and that figure is rising. Embracing generational overlaps like this one provides manufacturers and retailers with tremendous marketing opportunities, said MarketResearch. com analyst Daniel Granderson. Thai Packaging Industry Evolves Thailand’s packaging industry grew by an average of 4% each year from 2010 to 2013, according to RnR Market Research. As the Southeast Asian country's population of over 65 million ages and families shrink, new key demographics emerge. The household care market is contributing to growth in aerosols, but increases in the use of aluminum for aerosol packaging—along with higher export demand for smaller, more convenient packaging—pose a challenge for the tinplate industry there. RnR anticipates growth in the Thai packaging industry to increase to nearly 5% per year through 2016. Air Care on the rise in Slovenia The air care market continues to grow in Slovenia, according to Air Care in Slovenia, a report released by market research firm Euromonitor International. Along with car and electric air fresheners, aerosol and spray fresheners have outpaced other air care products—such as scented candles and gels—in growth and market share. Despite slowed economic growth since the late- 2000s, Slovenia remains a major player in the region.
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