April 2014 Spray 17 formula of glycerin and shea butter feels light and pure on skin. Fragrances include Coconut Milk & Orchid Extract, Citrus & Vitamin C and Oatmeal & Shea Butter. Fruit of the Earth ON the GO lotion spray moisturizer delivers silky, nourishing and fast absorbing hydration, instantly leaving skin soft and smooth. The lotions come in three formulas: Baby Softness with pure lavender and chamomile, Aloe Vera and Cocoa Butter. All are alcohol- and paraben-free, not tested on animals and made in the U.S. Palmer’s Cocoa Butter Formula Rapid Moisture Spray Lotion with Vitamin E provides 24-hour moisture. Palmer’s RapidSorb Technology allows for quick absorption, leaving skin soft and smooth. Private labels offer enhanced esthetics & value The past five years have seen most retailers revamping their private label programs due to the need to create greater differentiation in the marketplace, and to take advantage of a more fickle consumer, according to privatelabelstorebrands .com. The next decade will define those retailers whose private label programs continue to drive clear differentiation and increased sales. Two such retailers are major U.S. drug chains Walgreen Co. and CVS, who also recently launched private label lotion sprays to stay on trend. The elegant Studio 35 Beauty Cocoa Butter Spray Lotion from Walgreen’s delivers deep, penetrating hydration to multiple layers of skin, renewing and refreshing with each application. Lightly fragranced, the continuous spray pure cocoa butter formula bathes skin in rich moisture for softer, glowing skin. Continuous Spray Moisturizer from CVS pharmacy is available in Refreshing Aloe, Soothing Oat Extract and Nourishing Cocoa Butter. The non-greasy formula with “Advanced Moisture +” helps moisturize skin below the surface, for a natural, healthy glow. All products use the compressed air system, with lotion of a low enough viscosity to spray evenly. The Unilever products are packaged in Aptar Beauty + Home’s BOV System with the Simplicity Twistto Lock actuator. The Walgreen’s and CVS products utilize the Moritz accessory from Aptar, while the Fruit of the Earth and Palmer’s products sport Aptar’s Geneva and Glencoe accessories, respectively. Spray
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