CLOROX GETS SMART... New Smart Tube Technology lets consumers spray every last drop. The new Smart Tube Technology from The Clorox Co., Oakland, CA, offers a multitude of modifications to make product usage easier for the consumer. The patented design with integrated dip tube allows users to dispense every drop, without any “honking misfires,” according to the company. The redesigned, “cut out” trigger from Guala Dispensing provides enhanced coverage and control, and is easier to dispense, with over 33% less effort, compared to historical Clorox spray packaging. The upgraded bottle has a “Snap to Lock” for a secure seal and wider opening for easier refill. Additional benefits include an easier to read On/Off label, ergonomic grip, wider, more comfortable trigger and a recyclable trigger and bottle. “Our first bottle launched in October 2012,” said Renu Mevasse, Clorox Marketing Manager, Home Care, Sprays. “We will be leveraging this technology across our portfolio of sprays, including Clorox, Formula 409, Tilex and Green Works, and should be fully converted by July 2013. “With over five years of product development, we have been able to create a better spray experience for our consumers, …who are now able to spray every drop without frustrating workarounds, gain better 24 Spray April 2013
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