4 Inside the mind of today’s home heating oil customer by Rich Goldberg, Warm Thoughts Communications 10 Changing the landscape A sit-down with Nancy Coop, NPGA Women in Propane Council 12 Optimizing efficiency and minimizing short cycling by George Carey, Fluid Industrial Associates 14 Putting some structure around the inbound phone call by Roger Daviston, The Daviston Group 16 Orifices, Part II by Timmie McElwain, Gas Appliance Service 30 Renting or buying? by Phil Baratz, Angus Energy 20/INDUSTRY NEWS • 24/NEW PRODUCTS • 28/MARKET ZONE • 29/TAKE A BREAK Donald J. Farrell Publisher dfarrell@indoorcomfortmarketing.com Published by... September/October 2015 Phil Baratz Wendell Bedell George Carey Roger Daviston John Huber Timmie McElwain Paul Nazzaro Contributing Writers Ava Caridad Editorial Director Greg Dool Assistant Editor gdool@indoorcomfortmarketing.com Doug Bacile National Sales Manager dbacile@indoorcomfortmarketing.com Joy Cunningham Circulation circulation@indoorcomfortmarketing.com readerservice@indoorcomfortmarketing.com Sue Carver Production scarver@indoorcomfortmarketing.com Printed in the U.S.A. carlincombustion.com energykinetics.com hydrolevel.com noraweb.org oilheatassociates.com warmthoughts.com wesroc.net westwoodproducts.com Sue Carver Vice President, Administration scarver@indoorcomfortmarketing.com Industry Publications, Inc. • 3621 Hill Rd. • Parsippany, NJ 07054 973-331-9545 • FAX 973-331-9547 E-mail: info@indoorcomfortmarketing.com Website: www.indoorcomfortmarketing.com Subscription inquiries: circulation@indoorcomfortmarketing.com Volume 74, No. 5 @ICMmagazine Copyright 2015 by Industry Publications, Inc. All rights reserved. No part may be reprinted without written permission from the publisher. Indoor Comfort Marketing (ISSN No. 1092-6003) is published bimonthly by Industry Publications, Inc. Address all correspondence for editorial, advertising and circulation departments to 3621 Hill Rd., Parsippany, NJ 07054; Phone (973) 331-9545; FAX (973) 331-9547; E-mail: info@indoorcomfortmarketing.com; Website: http:/www.indoorcomfortmarketing.com. Periodical postage paid at (Parsippany, NJ) and at additional mailing office. POSTMASTER: Send address changes to Indoor Comfort Marketing, 3621 Hill Rd., Parsippany, NJ 07054. Subscription rates: one year: $48; Canada and Mexico: $60 yearly; other foreign countries: $135 yearly. Single copy: $15.00. Claims for missing issues must be made within three months of the date of issue. Industry Publications, Inc. also publishes SPRAY Technology & Marketing. Back issues and annual volumes are available on micro-film from University Microfilms, 300 N. Zeeb Road, Ann Arbor, MI 48106. The opinions expressed in this publication are not intended to be, nor should they be in terpreted as, a replacement for professional, legal advice. ICM/Sept/Oct 2015 3
ICM September-October 2015
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