Williamson
Education Program Schedule
Coyle Hendersen
30
Meeting room locations: FOX = Fox Tower GP = Grand Pequot
How To Build Unity of Purpose
8:15am - 9:30am, Grand D (GP)
Roger Daviston, The Daviston Group
In this session, we will expose the root
that prevents building unity, the
difference between success and
failure. Where you win or lose is with
your people, not the magic solution
we hopelessly wait for. Come and
discover how to get your people to do what it
takes to make the plan work.
What’s New with NORA - Education,
Training and New Technology
8:30am - 10:00am, Monterey (GP)
Don Farrell, Indoor Comfort Marketing
John Levey, Oilheat Associates
Tom Butcher, NORA
NORA is leading the way
in developing training and
online resources to
improve the abilities of
our companies and em-ployees.
Learn about
learning.noraweb.org, an update of
NORA’s Gold program and the
modular training program that
improves performance in the field.
Also, what new technologies are
being investigated by NORA.
NORA Advanced Controls
8:30am - 4:00pm, Kona (GP)
CEU Credits:6
Bob O’Brien, Technial Heating
Rich Simons, Laars Heating Systems
The NORA Advanced course
covers the technical aspects
of controls within a heating
system. Included are:
electrical aspects, primary
controls, appliance controls,
thermostats and zoning. This program qualifies
toward NORA Gold Certification.
Tuesday, continued
Inverter Duct Systems
8:00am - 10:30am, Aspen (GP)
Dave Feyock, Bosch Thermotechnologies N.A.
The Bosch Inverter Ducted System is
a one-of-a-kind system that allows
flexibility of sizing with two systems.
One is a three-ton system operating
from 40,000 to 9,000 BTUH. The
second is a five-ton operating from
66,000 to 15,000 BTUH. Using live fire, attendees
will see first hand the operation and benefits the
system has to offer.
Extreme Diversification
8:15am - 9:30am, Grand B (GP)
Robert Williamson, Moyer Indoor Outdoor
This seminar will look at how a 5th
generation oil business has diversified
into eight different profit centers
including: Heating Oil, HVAC,
Plumbing, Lawn Care, Tree Care, Pest
Control, Pool Care and Home Security.
Hear a first-person perspective on what has
worked and what has not; how to best cross sell
and cross train employees; when to invest and
when to get out; and additional lessons learned
along the way.
How Timely Communication and Focused
Marketing Messages Can Boost Profits
8:15am - 9:30am, Grand E (GP)
John Coyle, ADD Systems
Tom Henderson, ADD Systems
Since more people prefer
to communicate on their
mobile devices, learn the
benefits of utilizing mobile
alerts through existing
customer data to deliver
relevant messages in real-time. Use mobile
communication to offer promotions and deals to
increase your business and your profits. Learn
about marketing the way your customers want
to be marketed to.
Daviston
Farrell Levey
Butcher
O’Brien Simons
Feyock
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